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The that most campaigns only got between one and links. When Shannon broke down the numbers for Aira they were consistent about links were gained per campaign What do we do about this Shannon challenged us to take as much time looking into what didnt work as we do looking into what did work. Using a custom made success matrix Shannon and her team were able to spot the trends for both successful and not successful campaigns and implement plans accordingly. Her parting strategy Take off the pressure of virality and focus on steady performers and fails. Realize that steady performers can consistently impact weighty SEO KPIs.
Use the success matrix to review campaigns and catch trends Greece Mobile Number List early. Robin Lord Whatever You Do Put Billboards in Seattle Getting Brand Awareness Data from Google Wow Our minds are still blown from this presentation. Robin took us through some extremely valuable workflows for collecting and analyzing data. When it comes to determining the success of your brand the numbers arent straightforward. There are a lot of data points to take into consideration. In fact Robin started off by asking us if we used multiple datasets collected data on our competitors and got granular. Needless to say many of us knew we were in for a ride. Need Brand interest data. Your new best friends Google Trends. Census Data. Google Ads.
This analysis is blowing my mind a little bit ok a lot MozCon Meisha Bochicchio MarketingMeisha July Honestly this presentation was so jampacked with information that we had a hard time keeping up Thankfully at the end of his presentation Robin laid out stepbystep instructions on how he collected compiled and analyzed all of this data. Alexis Sanders The Science of Seeking Your Customer Determining your audience is about more than demographics and affinity data its about truly understanding your audience as people. Alexis took us through four questions we should try to answer when defining our audience Whats the key information What are they.
Use the success matrix to review campaigns and catch trends Greece Mobile Number List early. Robin Lord Whatever You Do Put Billboards in Seattle Getting Brand Awareness Data from Google Wow Our minds are still blown from this presentation. Robin took us through some extremely valuable workflows for collecting and analyzing data. When it comes to determining the success of your brand the numbers arent straightforward. There are a lot of data points to take into consideration. In fact Robin started off by asking us if we used multiple datasets collected data on our competitors and got granular. Needless to say many of us knew we were in for a ride. Need Brand interest data. Your new best friends Google Trends. Census Data. Google Ads.
This analysis is blowing my mind a little bit ok a lot MozCon Meisha Bochicchio MarketingMeisha July Honestly this presentation was so jampacked with information that we had a hard time keeping up Thankfully at the end of his presentation Robin laid out stepbystep instructions on how he collected compiled and analyzed all of this data. Alexis Sanders The Science of Seeking Your Customer Determining your audience is about more than demographics and affinity data its about truly understanding your audience as people. Alexis took us through four questions we should try to answer when defining our audience Whats the key information What are they.